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The Next Web Publishes Storyblok-Sponsored Hit Piece on WordPress – WP Tavern

Summary

Last week, under its news section, The Next Web published what could only be described as a hit piece: Developers hate WordPress — and so should marketers. The claim was that, despite its current 40% market share, folks should start looking at alternatives for a better experience.

The first developer interviewed for this piece was the CEO of Storyblok, Dominik Angerer. Storyblok is a headless CMS, a competitor to WordPress.

The second person inte…….

Last week, under its news section, The Next Web published what could only be described as a hit piece: Developers hate WordPress — and so should marketers. The claim was that, despite its current 40% market share, folks should start looking at alternatives for a better experience.

The first developer interviewed for this piece was the CEO of Storyblok, Dominik Angerer. Storyblok is a headless CMS, a competitor to WordPress.

The second person interviewed for the article was Doeke Leeuwis, the founder and technical director for Story of AMS. The agency focuses on headless eCommerce. What is one of the three platforms it uses? If you guessed Storyblok, you would have gotten it right. Bonus points if you predicted it was listed first of the three in their marketing material.

The third developer interviewed was Mitchel van Bever, who also works for Story of AMS. The company has been featured multiple times on the Storyblok blog and is a featured case study.

Are you starting to see a pattern yet?

If you read through the rest of the article, you will note that the post was sponsored by Storyblok. At least they were honest about it.

Somehow I believe most readers would have skipped the article if that was posted before the content.

It is easy to find developers who dislike WordPress. But, you lose credibility when writing a piece that features interviewees who are either directly sponsoring or benefitting from the story.

The centerpiece for the entire story hinged on the 2019 and 2020 Stack Overflow annual developer survey. There is a lot to glean from the data provided by over 65,000 workers in the field. However, the article merely focused on a single point: WordPress was voted the most dreaded language or technology at 67% in the last year. Everything else centered on what those with a vested interest in Storyblok had to say.

We could talk about scalability, but with WordPress.com as a prime example of running the WordPress software at scale, do we really need to?

We could talk about flexibility, but when WordPress has more free third-party plugins (59,000+) than Storyblok has in total live websites (500+ according to BuiltWith), is it really worth diving into?

As a writer in the WordPress sphere, you may think I am entirely biased. That is at least partially true. However, I have worked with multiple systems. Laravel is one of my favorites, but its beautiful architecture does not always translate to quickly getting a job done in the same way as WordPress. I have helped friends and family launch projects on several non-WordPress services. It all depends on what the best tool for the job is.

I have even created my own custom CMS for my personal blog. I felt like WordPress was overkill for what I needed. It is OK to use another tool even when you typically prefer working …….

Source: https://wptavern.com/the-next-web-publishes-storyblok-sponsored-hit-piece-on-wordpress