1. Performance is moving up the funnel
Traditionally, branding and performance are seen as opposite extremes of the funnel. However, performance tactics are now moving up the funnel, meaning brands can use them to drive awareness and build relationships.
Rather than investing in lower-funnel affiliate programs, for instance, brands can use affiliate marketing on premium publisher sites and through high-profile social media influencers.
But channeling mor…….
Proposed bill would exempt sole proprietors from BET
Owners of businesses with no employees shouldn’t have to pay New Hampshire business taxes, says Travis Corcoran, a newly elected Republican state representative from Weare.
“Most economic growth comes from small business,” he told NH Business Review in discussing his forthcoming bill, which would exempt businesses with no employees from paying the business enterprise tax. “And to encourage someone on the bottom ru…….
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For as long as we can remember, Dec. 24 has always been a day we have been looking forward to as weeks of anticipation were about to culminate into this one special occasion. As a child, the excitement centered around those alluring presents sitting under the Christmas tree just staring back at us, anxiously awaiting the moment we tore into them. Whether you’re a child or a parent, few things match the joy delivered by a little one ravishing wrapping paper to see what’s inside.
For fans o…….
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Wix is integrating Google’s URL Inspection API directly into the new Wix Site Inspection Tool, providing users with an easy way to achieve and maintain a good search presence.
Users can now view insights into how Google is indexing a site and debug technical issues like structured data on a sitewide basis.
Search Console URL Inspection API
In January 2022, Google announced a new Application Programming Interface (API) that enables the creation of tools that can access URL inspection data.
WordPress powers businesses all over the world. It is one of the most popular website building platforms, and it allows you to create a website or blog from scratch or improve an existing website. There are many notable brands, celebrities and companies that use it too. This article discusses what WordPress is and how it can benefit your business. By the end of this post, you should definitely know the answer to the question, “What is WordPress?”
What is a WordPress Website?
If you ever did…….
In a study conducted by eMarketer, worldwide retail e-commerce sales reached about $2.3 trillion in 2017, reflecting a 24.8% increase from the previous year. Mobile sales made up $1.4 trillion of this total, equalling 58.9% of these digital sales, an increase of 18.7% from 2015. As consumers are relying more heavily on the digital world in the wake of the COVID-19 pandemic, we expect these figures to continue increasing each year.
The convenient, comfortable and contactless …….
Every year, senior graphic design majors are able to display their work from their senior seminar in an exhibition held in the Gallery of Art and Design. This year’s exhibition will showcase works from Katie Burns, Baylee Ratliff, and Esther Escalante.
The professor leading the senior seminar, Justin Nostrala, didn’t limit the topics that these students could choose, leading to a variety of exhibitions for people to look at and ponder over. The seniors were able to use the entire semester to…….
We know that there are many reasons to focus on SEO from a commercial standpoint.
Working on your company’s SEO can help raise the quality of your website, your brand reputation, and your conversions.
But what about the impact on your team?
Having a good SEO strategy in place can actually benefit your company in other ways.
Colleagues’ jobs can be made easier.
They may be equipped with new skills.
It may even help prove the worth of their work.
How SEO Can Positively Impact Other Marketing C…….